December 16, 2008

Showtime in TO

It’s Showtime!

The 2009 motorcycle show circuit kicked off this past weekend at the Toronto Convention Center.

I haven’t seen any numbers yet, but there was a fantastic turn out by enthusiasts who poured into the building located in the shadow of the CN tower, eager to check out the many 2009 models on display.

Fridays crowd came in waves. Some people took time out their from normal business hours, and the big swell hit around 4pm after many finished work for the day. Saturday was the day. The weather outside (in southern Ontario) was damp and overcast – perfect for spending a few hours in the comfort of the center looking at motorcycles. – From a Yamaha perspective, lots of interest in the new VMax, the new R1 (see back to the future) and especially scooters, not unexpected in light of our frugal economic outlook.

Thanks to everyone that came by the booth and took interest in our bikes and gear. I was pleased to see many Ontarians signing the petition to oppose the provincial bill 117 to ban motorcycle passengers of 14 years and younger – I look back with great memories of having my kids ride with me and “learn by example”. I know I’m not alone!

I spent all 3 days talking to people and found the mood to be upbeat and not all that  much concerned with our current economic climate.
When I think back to the problems which were occurring in 1981, with mortgage rates soaring past 20% and many people walking away from homes that they could no longer afford, the motorcycle industry recorded record sales and continued that way for 3 or 4 years after.

It could be that- when people are feeling hard pressed- they buy something that makes them feel good. And (to mis-quote the famous Canadian, Winnie-the Pooh) “who could be un-cheered” when buying a cool toy like a motorcycle?

The show goes on the road, next heading west from here. I hope the positive mood continues and I hope you can spend a little time checking out all the industry has to offer – ‘cause now is a great time to be a motorcyclist!

Cheers and all the best for 2009.
DS

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